Sms marketing with its myriad benefits has become the marketer’s favorite marketing tool. Since it is affordable, convenient and quick, people want to promote their business through this. The bulk sms service industry is flourishing like anything. It is one of the hottest choices of most of the companies for reaching to mass users in less time. With loop hole in email marketing, sms marketing is in trend. People may not check their mails, but they don’t forget to check their phones and messages. They at least give a glance to the message and then keep it or delete it. SMS marketing is the best tool in the business world and if the marketers use it, then they can be sure of higher sales and profit. Bulk SMS gateway service makes the process much simpler as through single message thousands of prospective customers or the clients can be targeted.